Ethical Elegance: Exploring the world of wild-harvested cosmetics ingredients
As the beauty industry shifts towards sustainability, FairWild certification has become essential for brands that want to stand out. Today’s consumers demand the following in a sustainable beauty product:
100% natural ingredients
Environmentally friendly sourcing
Cruelty-free
Manufactured without polluting the environment
Consumer spending on products with a focus on natural ingredients and sustainability is increasing, especially among Gen Z and Millennials, who demonstrate high brand loyalty and a willingness to pay more for sustainable options. However, 88% of consumers won’t trust sustainability claims unless they are backed by data and transparency. FairWild certification provides that trust. It guarantees ethical sourcing and sustainable use of wild plant ingredients, offering transparency that resonates with today’s eco-conscious consumers.
We are excited to launch our latest report, Ethical Elegance: Exploring the world of wild-harvested cosmetics ingredients, featuring insights from leading brands like Aduna, Evonik, Neo-Botanika, and Expanscience Laboratories. In this beautifully laid-out report, discover how FairWild certification has transformed supply chains, marketing strategies, and sustainability efforts in the cosmetics sector. The report also includes information about ingredients, their uses, and the communities that benefit from them.
Funding for production of this report was kindly contributed by the UK Government through Darwin Initiative, under our project to improve the sustainability of the Frankincense sector. Contact us to learn more.
